Aldona B began working as a publicist over eleven years ago for Alberta Theatre Projects, which is where her love of communications and the arts truly came together.
When you work with Aldona B Creative, we provide you with a Public Relations strategy with targeted media outreach, while working with you to craft a distinct message for print, radio and online media. We can hone in on a core message that resonates with your current and desired audience, while reaching as many media outlets and readers as possible to create and improve brand/artist awareness and sales. We’ve helped theatre companies, lifestyle brands, musicians, lifestyle coaches and plenty of other creative people get noticed through strong, accurate messaging. Below are a few examples of the work that we do and the incredible companies we've had the pleasure of working with.
Calgary International Film Festival
The 2020 Calgary International Film Festival took place from September 24 - October 4, in the heart of downtown Calgary and online virtually across the prairies. Over 11 days, the festival showcased over 200 ground-breakingand must-see films from around the world.
Aldona B Creative generated 52% more publicity than the year previous, with some noteworthy local and national coverage, including: The Globe and Mail, CBC The Current, CBC Radio (multiple programs across the prairies), Global TV, CTV and many more!
Aldona brought it all in her first year as CIFF publicist: media savvy, strong relationships, strategic thinking, sense of style, team play, infectious enthusiasm and determination. We can’t wait for next time. If you want to earn media and have fun doing it, I recommend Aldona.
- Steve Schroeder, Executive Director, Calgary International Film Festival
After working on a singular production with Downstage a few years ago, Aldona B Creative joined Downstage for an entire season of productions and are now in their second year of Publicity support for the local Calgary theatre company, whose mandate is to produce theatre that creates meaningful conversation around current issues and encourages societal awareness and action.
Our PR efforts have garnered a lot of diverse coverage, including major TV and Radio networks, student publications, and blogs.
“It’s a joy to collaborate with Aldona B Creative. Aldona’s approach is both energizing and effective. She understands our product, listens to our needs and reaches beyond our expectations in delivering an innovative publicity campaign.”
— Clare Preuss, Artistic Director Downstage
We began working with Quest Theatre back in 2019 on their production Flibbertigibbet's Story Exhibit - since then we've had the pleasure of working on their first digital programming with the Digital Drama Camps, and now, their latest offering at the first annual Chinook Blast Festival here in Calgary.
We were able to garner a wide range of media coverage, including Global News, CTV Morning Live, Calgary Herald, National Post, and many parenting publications and blogs. It's our absolute pleasure spreading the word to the Calgary community about the incredible theatre Quest provides for kids and their families.
StoryBook Theatre have been producing theatre for Young Audiences and their families for the past 45 years and their mission is to bring stories to life in a way that encourages children and their families to dream about who they are and may become, to explore the story from different perspectives, to think using inductive reasoning, and to connect to other people and ideas.
We've had the pleasure of working with StoryBook this season, and it's been especially exciting as they have pivoted to bring their theatre to a virtual audience for the first time in their history. Our media efforts have included stories in Avenue Magazine, CBC Daybreak Alberta, CBC The Homestretch, Global News/770 CHQR, and The Gauntlet, to name just a few.