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PUBLIC RELATIONS
Aldona B’s love of communications and the arts truly expanded over fourteen years ago when she began working as a publicist for Alberta Theatre Projects. At Aldona B Creative we specialize in Public Relations (PR) within the entertainment and lifestyle sectors, with an emphasis on theatre and film, as well as book/publishing PR. We are fortunate to work with a diverse group of talented businesses and individuals on a range of small projects to larger campaigns, and can support you with all of your PR needs.
When you work with us, we provide you with a PR strategy offering targeted media outreach, while working with you to craft distinct and customized messaging for print, radio and online media. We will focus on core messaging that resonates with your current and desired audience, while reaching as many media outlets and readers as possible to increase your brand’s exposure and awareness to assist with sales through earned media. We’ve helped theatre companies, lifestyle brands, musicians, restaurants, lifestyle coaches, authors and plenty of other creative individuals and businesses to get noticed through strong, accurate and targeted messaging. Below are a few examples of the work that we have done and some of the incredible companies and clients we've had the pleasure of working with.
Don Francis
Calgary International Film Festival
Aldona B Creative joined forces as The Calgary International Film Festival’s Publicist in 2020 for their first-ever hybrid festival. We generated 52% more publicity than the year previous with some noteworthy local and national coverage, including: The Globe and Mail, CBC The Current, CBC Radio (multiple programs across the prairies), Global TV, CTV, National Post and many more!
We are now preparing for our fourth festival as CIFF’s PR team, which includes leading their media partnerships and digital advertising for the organization, with communications support year-round.
One of our recent highlights includes a successful Special Experience with Tegan and Sara for the West Coast premiere of High School and an Industry Thank You screening for The Last of Us, featuring special guest Gabriel Luna.
"Aldona brought it all in her first year as CIFF publicist: media savvy, strong relationships, strategic thinking, sense of style, team play, infectious enthusiasm and determination. We can’t wait for next time. If you want to earn media and have fun doing it, I recommend Aldona."
- Steve Schroeder, Executive Director, Calgary International Film Festival
Tess Brown
Cinnzeo Bakery Cafe
We worked with Cinnzeo Bakery Cafe on the big announcement of their company re-brand after 23 years! They are famous for their Signature Cinnamon Rolls and are a local Calgary gem that has grown into many locations world-wide. Working and supporting local is big for us, and this company, their products and values are beautifully aligned with ours."Keep on Rolling."
DOWNSTAGE
After working on a singular production with Downstage a few years ago, Aldona B Creative joined Downstage for an entire season of productions and are now providing publicity support for the fourth season in a row to the local Calgary theatre company, whose mandate is to produce theatre that creates meaningful conversation around current issues and encourages societal awareness and action.
Our PR strategies have garnered a lot of diverse coverage, including major TV and Radio networks, student publications and blogs.
“It’s a joy to collaborate with Aldona B Creative. Aldona’s approach is both energizing and effective. She understands our product, listens to our needs and reaches beyond our expectations in delivering an innovative publicity campaign.” — Clare Preuss, Artistic Director Downstage
Tess Brown
StoryBook Theatre
For the past 46 years, StoryBook Theatre have been producing theatre targeted to young audiences and their families with a mission to bring stories to life in a way that encourages children and their families to dream about who they are and may one day become, explore the story from differing perspectives, to think using inductive reasoning, and to connect to other people and ideas.
We've been supporting StoryBook with media relations for the past couple of years, 2022/23 being our third season with the company. Our media strategies and efforts have resulted in stories in Avenue Magazine, Global TV, CBC Daybreak Alberta, CBC The Homestretch, 770 CHQR, and The Gauntlet, to name a few.
Don Francis
Ghost River Theatre
Back in 2010 Ghost River Theatre presented The Highest Step in the World as part of the Alberta Theatre Projects’ Enbridge PlayRites Festival - Aldona was ATP’s in-house publicist during this time and had the wonderful opportunity to not only support this incredible show with media relations, but she also photographed the show.
Now fast forward to 2023, where Aldona B Creative has the wonderful opportunity to work with this creative and innovative company once again, this time on the world premieres of STRUCK and Makambe Speaks.
GAL Productions / Hit&Myth Productions at HPRodeo
Hit and Myth have been our client for many years (check out their website and branding, courtesy of Aldona B Creative!) and we were thrilled at their collaboration with Toronto based GAL Productions for Dora Mara: The Wicked One, which was part of the 2022 High Performance Rodeo.
Our PR efforts resulted in preview articles and stories in the Calgary Herald, CTV News at Noon, Global News, Avenue Magazine, Daily Hive, Calgary Citizen, Range Magazine and many more!
We also joined forces with One Yellow Rabbit for Gilgamesh Lazyboy, which was also a fun and inspired ride! See some of the PR efforts from that campaign HERE
Don Francis
FORTE MUSICAL THEATRE GUILD
Best known for Calgary cult favourite Naughty, but Nice!, Forte Musical Theatre Guild have been producing exciting musicals in our city for many years. We have now worked with them for almost a decade and every show is truly a special treat!
Tess Brown
Yalda Kazemi, Author
Author of Unapologetic Truths - The Realities of Postpartum We Don’t Talk About
Working on this important memoir was such an incredible experience for us - sharing Yalda’s story was so necessary and crucial. This is the type of work we love to get behind, where there’s passion, purpose, vulnerability and the sharing of stories that bring us together and make us better.
With our help Yalda shared her story in many media outlets, including CTV News at Noon, CBC Daybreak Alberta, CHQR 770 Radio, 95.9 CHFM, and City Parent, to name a few.
Tess Brown
QUEST THEATRE
We began working with Quest Theatre in 2019 on their production of the Flibbertigibbet's Story Exhibit and since then we have had the pleasure of working on their first digital theatre program, the Digital Drama Camps, and are providing PR services for a few shows.
We were able to garner a wide range of media coverage, including Global News, CTV Morning Live, Calgary Herald, National Post, and many parenting publications and blogs. It's our absolute pleasure spreading the word to the Calgary community about the incredible theatre Quest provides for kids and their families.
Tess Brown
Sauce Italian Market
Our PR strategies with Sauce Italian Market began with a special cooking class event introducing the media and a diverse group of bloggers and influencers to the Sauce Italian Market brand.
Our traditional media strategy resulted in feature stories and TV appearances that included: Avenue Magazine, Swerve Magazine (RIP), Culinaire Magazine and CTV Morning Live.
Don Francis
RATTLESTICK
Rattlestick are an Alberta based company creating custom and handcrafted artisan shaving and beard care products, prioritizing local and ethically sourced materials in their production. Each razor and brush is completely unique and no two are the same.
The company won Avenue Magazine’s Made in Alberta Award in 2019 and received coverage in traditional media, blogs, and through in-store events that beautifully showcased this unique brand and the art of shaving.
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