Public Relations
Aldona B’s passion for communications and the arts began more than 16 years ago when she stepped into the world of public relations at Alberta Theatre Projects. Since then, that early love of storytelling has grown into a strategic, results-driven PR practice rooted in creativity, relationships, and thoughtful messaging.
At Aldona B Creative, I specialize in Public Relations within the entertainment and lifestyle sectors, with particular expertise in theatre, film, and book publishing. From independent artists and authors to established cultural organizations and growing lifestyle brands, we support a diverse range of clients through both intimate, focused projects and comprehensive, multi-layered campaigns.
When you work with Aldona, you receive a customized PR strategy designed to amplify your voice and position your brand with intention. Our services include:
Strategic media planning
Targeted and relationship-based media outreach
Press release writing and distribution
Media pitch development
Interview coordination and preparation
Campaign messaging development for print, radio, television, and digital platforms
We collaborate closely with you to craft clear, compelling core messaging that resonates with your current audience while expanding your reach to new communities. Our focus is on meaningful earned media coverage that increases visibility, builds credibility, and supports ticket sales, book sales, launches and long-term brand growth.
Over the years, we’ve helped theatre companies, film projects, lifestyle brands, musicians, restaurants, authors, coaches, and creative entrepreneurs gain media attention through strong, accurate, and targeted storytelling. Below are selected examples of past work and some of the incredible clients and collaborators we’ve had the pleasure of supporting.
What Our Clients Are Saying…
“Working with Aldona is a distinct pleasure. Not only does she bring knowledge, wit and enthusiasm to the job, she asks all the right questions to help us build our relationships with the media. ”
— Brian Owens, Artistic Director of The Calgary International Film Festival
To find a publicist who can offer high-level strategic insight, strong relationships within the media landscape and is committed to your vision and truly excited to ensure it’s shared as broadly as possible is no small task-but with Aldona, we found all of those things, and so much more.
Aldona has become a critical part of our team, raising our media profile and engaging both internal and external parties with a level of authenticity and professionalism that often goes above and beyond the call of duty.
The results truly speak for themselves, and we absolutely love working with Aldona B Creative.
— Katherine Penhale, Executive Director of The Calgary International Film Festival
“Aldona runs an amazing publicity team that is extremely well-connected in the city of Calgary. We are very grateful for the attention we received and would love to work with AldonaBCreative again!”
— Adam Keresztes, YYCSOLEdiers
“Aldona and her team are rockstars! They were along side us every step of the way with expert advice and insight; and the proof is in the result - their campaign work tripled our usual media reach.”
— DIY Theatre
“Aldona was a remarkable publicist during my book launch. She truly values her clients and conducts work that is aligned with the client's needs and purpose. She was an integral part in ensuring my book and story reached wider audiences by securing multiple media and publication interviews and also proving branding and design support. I am truly grateful to Aldona for all of her efforts and advice in helping me achieve a successful book launch. If you're looking for a publicist who is knowledgeable, authentic, and one who truly values her clients and listens to their needs in order to provide an impactful PR campaign, then look no further. I would recommend her services to everyone with absolutely no hesitation.”
— Yalda Kazemi, Author & Speaker
“Aldona has transformed our publicity and brand messaging. Her knowledge, specialized approach, and incredible relationships with media have expanded our reach tremendously.”
— Meg Farhall, Artistic Director of Handsome Alice Theatre
“Creating meaningful and strong connections is Aldona's forte. Our reach has improved tremendously by using her services and you can see the difference her work has made for our company. Do yourself a favour and hire Aldona B Creative!"
— Kathryn Smith, Artistic Director of Verb Theatre